Greece is changing

A group of Greek businessmen has taken out advertisements in a wide range of international newspapers (Financial Times, The Wall Street Journal, International Herald Tribune, Le Monde, Le Figaro, Les Echos, Le Parisien, Bild Deutschland, Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung, Tagesspiegel, Die Welt, De Telegraaf, NRC, Handelsblad, NRP, AD, Le Soir) to plead their country’s case and are working to counter-balance all the negative opinions about Greece.
The group calls itself “Greece is Changing” and the ads were  designed by Peter Economides, the acclaimed marketing strategist who, among other things, helped develop the “Think Different” campaign for Apple in 1997.

It looks like some very capable Greeks are finally moving things in a positive direction.

I had to smile when I noticed that the German version of the ad was even published in  the mass-market daily Bild Zeitung which is one of the big Greece bashers in Germany.

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4 Responses to Greece is changing

  1. Yorgos says:

    You can see the recent presenation that Economides made a few months ago on rebranding Greece at the link below:

    Although it starts in Greek for a couple of minutes, the rest is in English. It made quite an impresion at the time and it looks like this campaign is a follow up, funded by Greek commerial interests.

    • Jean says:

      I was one of the first to discover that video (I posted a link to it on the Living in Crete forum ( ) on the 17th of November when it had had something like 50 views only). It’s good to see that it has now had over 50.000 views and that a version with Greek subtitles has had over 150.000 views. It’s really well worth seeing and I was thinking of doing a post about in the next few days. I especially like his digs at EOT (Greek Tourist Office) who are one of my pet hates.

  2. renate says:

    hi, jean – a blog? ok,
    what a great place you live at.
    and i hope the “think different slogan..helps changes to take place.

  3. Pingback: Branding Crete | West Crete Blog

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